Instagram is a social media platform that brings users together to share content in the form of photos and videos and interact with other users through likes, comments, and direct messaging. It also offers features such as filters, which can be applied to photos to level up their appearance, and the method to create and share Stories, which are short videos that disappear after 24 hours.
Instagram can primarily be accessed through the Instagram mobile app, but it can also be accessed through a web browser. Instagram has become one of the world’s most popular social media platforms, with over 1 billion monthly active users as of September 2020.
It is trendy among youngsters and is often used for sharing personal photos, promoting businesses, and building a following. Instagram is not a single-owner thing. Facebook owns it.
Likes and follows are two of the critical features of Instagram that allow users to interact with each other and build a following.
Likes, also known as “hearts,” are a way for users to indicate that they appreciate or like a specific post. When any Instagram user taps the heart icon on a post, it will turn red, and the post’s like count will increase by one or more according to the number of likes. Users can also view a list of all the accounts that have liked a specific post. Likes are a way for users to show support and engagement with other users and also a way for content creators to gauge the popularity of their content.
Follows, on the other hand, are a way for users to keep up with other users and see their content in their feeds. When a user follows another account, the posts from that account will appear in their feed, and they will also be able to see the account’s stories if they are following the account. Follows are a way for users to build a community and discover new content, and also a way for content creators to grow their following and reach a wider and same mindset audience.
Both likes and follows are essential for building a presence on Instagram. Likes can help increase the visibility of a post, and a high number of likes can grab the attention of other users that this post is popular and worth checking out. Follows, on the other hand, can help increase the visibility of an account and make it more likely that other users will discover it. A high number of followers can signal to other users that this account is popular and worth following.
In addition to likes and follows, Instagram offers other features to help users interact with each other, such as comments, direct messaging, and hashtags. Comments allow users to leave a message on a post, while direct messaging allows users to have private conversations with other users. Hashtags are a way to label and categorize content, making it easier for other users to discover.
Overall, likes and follows are key features of Instagram that allow users to interact with each other and build a following. While they can be important indicators of engagement and popularity, it’s essential to focus on creating quality content and engaging with other users in order to build a following organically.
While there are 100s of ways to increase likes and followers on Instagram, In this article, we would like to focus on the top 5 sure-shot ways that match the modern methods used by professionals. Stick with us till the end of this article, and we promise you to have answers on how you can increase likes and followers on Instagram.
Create Engaging Content
The most important aspect of growing your Instagram following is creating interesting, informative, visually appealing, and engaging content for your target audience. This includes using high-quality images and videos and experimenting with different types of content, such as behind-the-scenes footage, user-generated content, and live videos, which somehow show some human element or the fun element.
Before creating content, study your competitors and what they are doing. One of the best ways to create engaging content is by understanding your target audience better. You can research what your audience expects from your content and create content that solves the user intent. However, this approach may not be ideal for various creators. Depending on the content you want to create, you can study your competitors and find loopholes in their content for you to grab that opportunity.
Hashtags are a very underrated yet surprisingly great way to make your content more discoverable to users searching for specific topics. By including relevant hashtags in your captions and comments, you can increase the visibility of your posts and reach a wider audience. When people search for something, hashtags are important in featuring your posts on their feeds.
Engage With Other Users
Building relationships with other users on Instagram is an important aspect of growing your
Following. This includes following, liking, and commenting on other users’ posts, responding to comments on your own posts, and direct messaging other users. When someone comments or sends you a message, ensure to respond to their reaction promptly. A quick reply will make them feel comfortable, and try not to ignore the comments and replies you receive.
Moreover, you can scroll through your timeline and compliment other users, as it will help them feel appreciated, and they will reciprocate the same energy.
Run Contests and Giveaways
Running contests and giveaways is a great way to increase engagement on your account and attract new followers. Consider offering prizes for the best user-generated content or for users who share your posts with their friends. It is the preferred way of increasing followers rather than spending a ton of money on Youtube and Facebook ads.
Collaborate With Other Users and Brands
Collaborating with other users and brands can help you reach a wider audience and gain new followers. This can include partnering with other users for a joint Instagram takeover or hosting a joint giveaway with a brand. This way, two brands can grow together and reach a wider audience effortlessly.
It’s also important to note that growing your Instagram following takes time and consistency; it’s not an overnight process. Be patient, and do nott get demotivated if you don’t see immediate results. Continuously monitoring your account’s analytics and making necessary adjustments can help you to improve your strategies and reach your goals. It’s important to note that both likes and follows can also be bought and sold, and this practice is not allowed by Instagram, as it violates their terms of service. Users can buy likes and follows from third-party providers, but these are often fake or bot accounts and can lead to account suspension.
1. How often should I post on Instagram to increase likes and followers?
The frequency of your posts can depend on your specific goals and audience. Still, it’s generally recommended to post at least once a day to maintain engagement with your current followers and attract new ones.
2. Should I buy likes and followers to increase my engagement?
Buying likes and followers are not recommended as it is against Instagram’s terms of service and can lead to account suspension. Instead, focus on creating quality content and engaging with other users in order to build a following organically.
3. What type of content should I post to increase likes and followers?
To increase likes and followers, you should post visually appealing, engaging, and relevant content to your target audience. The article mentions that this can include high-quality images and videos, behind-the-scenes footage, user-generated content, and live videos.
The Bottom Line
Instagram allows users to interact with each other and build a following by adding likes and follows. Likes are a way for users to indicate that they appreciate or like a specific post. Follows, on the other hand, allow users to follow another account and see their content in their feeds. There are 100s of ways to increase likes and followers on Instagram. This article focuses on the top five sure-shot ways that match professionals’ modern methods.
The most important aspect of growing your following, as mentioned in the article, is to create engaging content. The significance of using hashtags is also mentioned along with the three other ways.
As promised, we have mentioned the top 5 reliable methods that help you to increase likes and followers on Instagram. So, what are you waiting for? Try the methods mentioned above and get those likes and followers to your account.
We hope this article helped you understand how to increase likes and followers on Instagram; if you cannot find anything, let us know in the comment section below, and our experts will help you find the right solution!